Axiom Digital
Brand guidelines.

The lowercase wordmark uses rounded, open letterforms. The monogram combines a circular counter with a straight stem to form a compact lowercase “a”. Downloadable logos use vector outlines, so no font installation is required.

Use the ink logo on light backgrounds and white on blue or ink. Leave clear space equal to the monogram’s inner circle on every side. Minimum wordmark width: 140px on screens or 35mm in print.

White and mist provide most of the canvas. Blue identifies actions and key ideas. Sky creates softer supporting surfaces. Ink is the default text color.

Use white text on Axiom blue and ink on white, mist or sky. Avoid light blue text on white. Body copy should meet a 4.5:1 contrast ratio.

Manrope is our typeface for headings and body copy. Use weight 500 for large headings, 400 for body copy and 600 for controls. Use sentence case and natural punctuation.

Headings: 48 to 80px on desktop, 36 to 48px on mobile. Body: 16 to 18px with 1.65 line height. UI labels: at least 14px. Fonts are included under the SIL Open Font License.

Use an 8px spacing rhythm, generous margins and a clear reading order. Group related content with space before adding borders. Use 24 to 32px corner radii on large surfaces and fully rounded primary buttons.

Illustration should feel simple and purposeful: isolated 2D/3D forms, matte blue surfaces, soft depth and transparent PNG backgrounds. Avoid photorealistic glass, chrome, neon, busy scenes and decorative floating labels.